Now-a-days Lots of Innovations are been carried out, New ideas are been inputted and lots of new enchanting outputs are fruitfully emerging. It is said that when we Humans put our brain and heart on work, there can be no stop to it. True.
There can be lot of human discoveries to talk about but here is something which always catches my eyes and ear's.
Advertisements / Ads J , thought am going to preach on something sociological isn't it!.. :-p ...No, Not today.
Ads have been growing wide spread with lots of artistic ideas day by day.
I am always much amassed when I watch such creative TV ads, I mean there are some which is totally abducting but there are some which we can't go praising on.
I like stitching and to an extend I know it also. I used to do curtains; small pouch's to keep myself busy at home during eng. holidays. I had actually forgotten about it completely that's when I saw this recent new ad of Usha Sewing machine. People who have not watched this, I would recommend to watch it at least once. The lady in the act uses all her junk clothes and decorates her new empty house with all the fashionable decorativeness before her husbands retunes. The picturization is something you must not miss in this, Incredible.
Chocolates are usually famous in and around. Lots of Products related to chocolates where down in market especially Dairy milk because of worms being found in them. But they are back. Pappu pass hogaya, Aaj Pehali Tarika Hai,....are some tunes which they had started up to make the market boom. And now Dairy Milk Silk is one the way. More than the chocolate, which I find it to be same in any way, the background music is something which always wows the most.
“Kiss me...Close your eyes ........Miss me ...Close your eyes...I can wet your lips and your fingertips..."
Banks have also started publicizing by means of ads which really is so enthusiastic to watch.
The first bank to stress on relationship is Idbi , which made the normal boring ones to something watery, There are 2 boys and elephant which plays foot ball and by which they indicate how the relationship grows and in all directions. There have been many innovative ones with the same characters and sometime it’s really mesmerizing. The tag lines are also really innovative, Chhote.Bade.Sabke Liye
Yesterday too I just came across 2 new Ads.
1. A Kid comes home announcing that he stood first in his class. Both there parents starts arguing from whose genes he might have got. Mummy says she and her relatives are graduate holders with top ranking where as Dad says he was good in physics, maths, and chemistry. Child is confused and he says “But I stood first in Painting “..... And they indicates it to Some insurance, I think it was LIC...saying whatever your kids plan to be in future make sure you got a children Insurance Plan.
2. Scene starts with an old man sitting in a bench near a tiny tea/coffee shop; he preoccupies the place beside him by a tissue so that nobody sits beside him. Two glasses of coffee/tea will be brought by chai wala. There comes the old man 2. Old man 1 removes the tissue for the old man 2 to sit. Using the tissue Old man 1 cleans the spoon and mixes the tea/coffee with required amount of sugar. Then the old man 2 unfolds the newspaper and gives one part to old man 1 and drinks the tea/coffee which has been mixed up by Old man 1. All this takes place without anything been said.
Then the background announces, these are 2 friends who always meet up near this coffee/tea shop. Sometimes they talk sometimes they don't. Just like our Bank & you. ...And they mention the bank name with the tag line which includes Relationship in it.
And there are sometime some mistakes seen in Ads too.
I noticed one; Its the Samsung touch phone released recently where they say we touch it msg,... we touch it clicks,...we touch it browse,...But never in the ad do they say we touch it calls,....Do that mobile calls or not!!!,...( That's the main purpose of a phone I feel ;-) )
When we were in our schooling's there used to be Actor's, cricketer's promoting the products, but now the new zamana gets only lured by new innovative creative Ads,...Aha no Celebrities ,...We don't catch up with them.
That's really a good indication, which will make the Media world even broader.
"History will see advertising as one of the real evil things of our time. It is stimulating people constantly to want things, want this, and want that “The saying is true. Ads are just a means of strategy to make people want it even when they don't want it. But think it on the creativity, innovative perspective; it says we have been well above the range. We have become broader.
Nobody actually is appreciating Ad works, neither who is the one who does these Ads nor do we know what his name is! Nothing!!
So this is for them ....From the bottom of the Heart,
Thank you...Just to make all my breaks in between the Movies, Serials or News Even more entertaining.......... Even though later it is much expensive.
The smallest act of kindness is worth more than the grandest intention.
Love Prathi
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